Custom Synthesis of Chemical Intermediates in Non-Life Science Applications
Background
Custom Synthesis is the exclusive or non-exclusive production of chemi-cal products in conjunction with additional service and support activities (e.g. scale-up, sample quantities, product registration).
In 2003, FESTEL CAPITAL conducted an interview-based market study to investigate trends and success factors of this business model.
The main advantages of outsourcing are lower spending on investments and access to know-how not available in-house.
The main disadvantages of outsourcing were identified as potential know-how transfer and increased complexity.
Technological expertise is the main success factor for custom synthesis.
The more technologies a provider has to offer, the greater are its chances of being selected for custom manufacture.
Rapid and cost-effective process implementation in existing plants is important.
Differentiation by technology alone is not enough (as in the lifesciences) because it is too expensive for a company to provide all technologies, and customers often do not understand this (focus on products and applications).
Accumulation of extensive knowledge of specific applications is not the key to success.
Custom Synthesis for industrial applications has good medium to long term market prospects.
The closer the specialty chemicals company is to the end customer and the more it looks upon itself as a problem-solver, the more willing it is likely to be to outsource chemical production. However, this applies only if chemistry is not a core competence or if the company has a very broad technology platform
Outsourcing chemical production and custom synthesis is seen as a lucrative growth market likely to generate growth through new business.